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Marty O'Neill

 

marty.oneill@corsum.com

Marty O'Neill
Marty O'Neill founded Corsum Consulting, which focuses on one goal:  helping companies build business value.  He is a frequent speaker and consultant on leadership, corporate culture and building business value and is the author of Building Business Value  (Third Bridge Press) and the co-author of Act Like an Owner (Wiley).  As a business operator, Marty started and sold a company, positioned another for an LBO, and helped a third sell for a significant premium.  Marty lives on the Magothy River in Maryland with his wife and three children.

 

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Marty's bookshelf: read

Lincoln on Leadership: Executive Strategies for Tough TimesExecution: The Discipline of Getting Things DoneOn Becoming A Leader: The Leadership Classic--Updated And ExpandedHeart of a Leader: Insights on the Art of InfluenceThe Leadership EngineReinventing Leadership: Strategies to Empower the Organization

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The Power of Attitude

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Is it possible to change somebody's behavior?  Is it possible to get them to act differently?  When we exert pressure and threaten punishment, it is possible to force someone to act differently?
If it does work, the effect is only temporary.   To get someone to change from the inside out, you start with attitude.  People change their behaviors when their world-view changes. The normal change process goes something like this:

  1. People accept a new idea as appropriate and possible.
  2. Their attitude changes.
  3. Their behavior changes.

In other words, until someone accepts a new idea as appropriate and possible, their attitude won't change. And until their attitudes change, their behavior won't change. At least not viscerally. They may fake it if it's in their best interest, but it won't be meaningful, lasting change.

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