Building Business Value | Corporate Management Strategies

The Courage to Communicate

Courage is not a word we often banty about in conference rooms and cubicles.  Websters defines courage as the mental or moral strength to venture, persevere, and withstand danger, fear, or difficulty.  But taken in the context of business leadership, courage can also be defined as the ability to talk to employees about what matters to them – and to tell it like it is.

Facing the economic challenges of shifting market conditions can be a drain for most leaders.  But consider the emotional toll on the workforce.  Leadership holds most of the cards.  They generally have a feel for the challenges ahead and certainly understand their current financial position.  Employees, on the other hand, are generally left wondering.  Is the company doing well?  Will there be layoffs and other cost cutting measures?

This is when courageous leaders really shine.  Courage dictates that you tell it like it is.  Holding open, honest and transparent conversations on current market conditions and the need for change separates the weak from the courageous.  Courage also means having the confidence to not only talk about the challenges, but the need for action in order to turn things around.  Courageous leaders face the facts, clearly describe the plan to meet the pressing challenges and then reengage employees to become part of the solution.

Are you feeling courageous today?