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"Defying Gravity"

25 Mistakes Your Company Could be Making Right Now ~

Marty O'Neill

Marty O'Neill




Keynote Speaker

Corporate Seminars

Marty O'Neill is available for keynote presentations at corporate events and conferences nation wide.

About Marty O'Neill

My Books

Martin's bookshelf: business

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition IrrelevantThe 100 Best Business Books of All TimeThe Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the WorkplaceOutliersThe Last LectureShop Class as Soulcraft: An Inquiry Into the Value of Work

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Martin's business book recommendations, reviews, favorite quotes, book clubs, book trivia, book lists


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Improve ROI from SEO by COB


A recent National Car Rental commercial reminded me of just how important clear, concise communications is for anyone in a leadership role.  I loved the idea of a “business pro” being able to improve ROI (Return on Investment) through SEO (Search Engine Optimization) and getting all this done by COB (Close of Business).  It is a terrific line, but how often do we speak in a way that doesn’t clearly communicate our intent.

We recently did an informal survey of CEO’s regarding what they felt were their key success factors and one item  kept popping up.  That was their ability to clearly communicate the priorities of the company to their next generation leaders and the entire company.  In general, these leaders could tell you what their corporate priorities were but if you asked them if everyone else in the organization could list the same top priorities, there were a lot of puzzled looks.

If you are able to list your top priorities for the year, take the time now to clearly and concisely communicate those to the rest of your team.  If you’ve flinched at all to the question of “does everyone know our top priorities for the year”, then endeavor to clearly articulate them by COB today!


I love that commercial too. I always think to myself "holy crap I actually say things like that at work regularly"
Posted @ Wednesday, September 26, 2012 9:46 PM by John Mattos
if yer personnel structure don't allow for liaison to every demographic of yer customer & customer support base, you just ain't ready.
Posted @ Tuesday, November 20, 2012 9:54 PM by I Crow X
Gearing specific services to specific customers shows an understanding of their needs and your value.
Posted @ Thursday, December 13, 2012 3:38 AM by christian louboutin outlet
Gearing specific services to specific customers shows an understanding of their needs and your value.
Posted @ Thursday, December 13, 2012 3:39 AM by christian louboutin outlet
The business owners always look for such techniques which lead their business at highest and get maximum profit through increasing sales. Its pleasure to read your post about ROI from SEO which is providing important information to the people. No doubt SEO is getting difficult but I think it has big values for small business owners and bloggers. Those people who are running small business and don't know the value of SEO, I recommend them to read your post and improve their SEO :)
Posted @ Sunday, March 02, 2014 2:37 AM by Steph Riggs
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